Fashion that Heals

Firma Energywear founder Yvonne Hogenes recalls her first foray into what she calls “healthy fashion” with a chuckle: “The bra I set out to customize was so orthodic it pretty much stood up on its own when I set it on my desk.”

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At the time, Hogenes was responding to a common request from her Mallory’s Fashion Network customers for a bra with proper lift and support that wouldn’t hurt to wear.Eventually, she created the TAB Bra, a fully engineered, custom-fitted bra without underwires or elastic.

“That was 15 years ago,” recalls Hogenes. “It set me on a journey of exploring how we can be smarter about what we wear, and how we can fuse health and fashion together.”

With Firma Energywear, Hogenes is exploring the fusion of health and fashion more deeply than ever. The revolutionary clothing company creates garments using a polyamide-based yarn with bioactive minerals that don’t wash out, because they are part of the yarn’s very matrix.

So why should we wear clothing with “bioactive minerals” like amethyst? According to Hogenes, these minerals absorb the body’s infrared waves and direct them back as far-infrared waves into the body. Far-infrared waves are electromagnetic, safely stimulating the body through their strong interaction with the water molecules that make up 70% of the body. This enhances beneficial processes like circulation and cellular metabolism.

The upshot is that those who wear Firmawear garments for at least 6 hours a day for 30 days consecutively can experience some seriously desirable health, cosmetic, and performance benefits. Fat loss, reduced appearance of cellulite, relief from joint pain, improved circulation, stable body temperatures, and increased energy—Firmawear fans have experienced all of the above and more.

Sound too good to be true? Hogenes acknowledges that she encounters plenty of skeptics, and she always encourages them to put on the clothing and tell her if they like how it feels.

“And those are always the people who come back after they’ve been wearing the clothing for a while and report that they’re having all of these amazing experiences,” she says.
“Their joints don’t hurt, their cellulite isn’t showing. They say, ‘It might be in my head, but I just feel so much better!’”

Fortunately, Firmawear doesn’t just make people feel good. They look great too. The line is stylish, sleek, and modern. And Hogenes explains that the polyamide yarn feels silky and exceptionally soft on the skin.

“It’s a wonderful thing to be able to wear clothing that is beautiful, feels like silk, and gives unbelievable health benefits.”

Use the coupon code “Arlene” on to receive free shipping and 10% off on your order.


Posted in: Fashion, Firma Energywear

Wear as activeware or purely for health benefits, this clothing line offers anti-cellulite and fat loss benefits when worn regularly.

A fully engineered, custom-fitted bra for orthopedic problems or having general/plastic surgery featuring no under-wires or elastic in its construction.